How Horizon Agency answers 5,200 Google ads leads in under 1 minute every month with AI voice agents
Challenges
Horizon spends heavily on Google Ads, and every click that turns into a call is hard-won, expensive pipeline. But leads went cold the instant a call rang out. With teams across Istanbul, Amsterdam and London, the after-hours and overflow enquiries, in several languages and time zones, were the hardest to catch.
Solution
Zavo's AI voice agents answer every paid lead in under a minute, qualify it on the spot, and book the next step straight into the calendar, in the caller's language, around the clock, with one consistent voice across all three offices.
Results
Now every click that becomes a call is answered while the lead is still warm. Horizon converts more of the ad spend it already commits, and its people step in only for the conversations that genuinely need them.
Our cost-per-lead didn't change, but the share of leads we actually reach did. Speed-to-lead is the whole game.